KUCHING: Media Prima Bhd’s digital arm, Media Prima Labs (MP Labs), has signed a Memorandum of Understanding (MoU) with Tabung Ekonomi Gagasan Anak Bumiputera Sarawak (TEGAS) to become a strategic partner in the #InnovateSarawak campaign.
Launched in conjunction with the official opening of the TEGAS Digital Innovation Hub at Icom Square here today, the campaign aims to promote creativity and innovation apart from providing growth opportunities for local start-ups as Sarawak gears up towards digitising its economy from the conventional modules.
Through the MoU, MP Labs is the strategic partner for TEGAS for Sarawak Hackathon - which will encourage local entrepreneurs to come out with innovative and life-improving business modules to stimulate the state’s potential in digital economy.
MP Labs group general manager Nicholas Sagau said Media Prima will help the state government and TEGAS identify local products with good business modules and potential to grow within the next three years.
“We have done this (hackhaton) before in other places and the response was overwhelming.
“We are now bringing this idea to Sarawak and we are excited to work with the state government, which has introduced a slew of initiatives to unlock its business potential in the digital economy.
“Through this strategic collaboration, we are looking for localised strategic products, which could be e-commerce or even news platforms, and help them grow,” he said.
The exchange of the MoU between TEGAS and MP Labs and 10 other strategic partners under the #InnovateSarawak campaign was witnessed by Chief Minister Datuk Amar Abang Johari Abang Openg.
Assistant State Urban Planning, Land Administration and Environment Minister Datuk Len Talif Salleh, who is also TEGAS chairman, was present.
Other strategic partners for the campaign included Malaysia Global Innovation and Creativity Centre, Bumiputera Agenda Steering Unit (Teraju), Sarawak Shell Bhd, Australian Trade and Investment Corporation, SME Corporation Malaysia, Swinburne University Technology of Sarawak, IME Group of Companies, Sarawak Innovative Youth Cooperatives, I Cube Innovation Sdn Bhd and Noh Profile Enterprise.
Earlier in his speech, Talif said the strategic partners for the campaign and hub is the way forward for the state to expand its economy.
“Even though incubators are not newly in the state, collaboration with diverse partners with different sets of business modules is quite new for the state government.
“We learned to defy the past failures of other incubators - that is by not working in silos,” he said.
Source : New Straits Times